Step 5: How To Select The Right Keywords

Pepper has a 3 Point Lead Detection System to find the highest quality leads you can get off of any platform:

1. The Right Facebook Group - By fishing in the right groups, you are increasing the likelihood that you will find a ton of right-fit potential clients.

2. The Right Keywords - By identifying the right keywords, you increase the likelihood that Pepper will be able to send friend requests to the right people in those FB groups.

3. The Right Welcome Message - By crafting the right welcome message, you increase the likelihood that new Facebook friends will let you know in their response that they are indeed, the right prospect you should be speaking to.

This video covers the second of the 3 points - how to find and choose the right keywords to set in Pepper so that she sends friend requests to the best-fit leads you can find in those groups.

If you are in the B2B market (you serve business owners), then keywords will work especially well for you. If you are in the B2C market (you sell direct-to-consumer), then keywords may not be necessary for you.

Watch this video to understand how the keywords work and how to make sure that you do proper keyword research so you have enough right-fit leads coming in on a daily basis.

If the keywords you select are too specific or too few, you may not get enough leads. If your keywords are too broad and too many, you may get too many unqualified leads. It's all about finding the right balance.

Watch this video to learn how to find and choose the right keywords to generate leads for your specific business.